PM can increase your exclusive sales of audio communications, video and interactive solutions


experiences, today announced they are providing music programming, as well as installing state-of-the-art


media systems, for the Levi's brand in 1500 stores around the globe, including all U.S. locations.


The songs we chose for Levi's embody the brand's pioneering spirit and push its rich cultural heritage


even further," said Spencer Manio, PlayNetwork's Lead Senior Music Supervisor for Levi's. "The music


you'll hear ranges from 1940s blues to 1990s garage bands to up-and-coming artists, but each song was


specifically chosen to create an emotional connection between Levi's and its fans.


From the San Francisco Gold Rush, to Woodstock, to modern-day hip-hop culture, Levi's has a longstanding


reputation for aligning itself with progressive artists, ideas, and cultural movements. The


company has also used music in their marketing and advertising strategy to connect with people in new


and surprising ways.


To develop a new program that continues that legacy, PlayNetwork immersed itself in the Levi's brand,


decoding all aesthetic facets from design, texture, lighting, décor, energy, color, and overall experience of


the retail stores. This process, paired with PlayNetwork's deep music industry knowledge and


relationships with leading media labels, helped create a program that is already resonating with




"I've heard people say that they can't leave the store yet because they're waiting to hear what song will


play next," said Chad Hinson, Senior Director of Global Brand Creative at Levi's. "Together, the Levi's


Global Brand Environment team and PlayNetwork have created music programs that are hopefully


turning people on to new music, as well as re-familiarizing them with timeless classics.


PlayNetwork's full suite of media and visual services is designed to help companies stand out and stay


true-to-brand in their stores, at events, and online. Customers can hear, see, and experience the company's


work at over 80,000 retail locations in more than 100 countries worldwide.




我们为Levi's选择的歌曲体现了其品牌的开拓精神,极大丰富其文化底蕴,负责Levi's的PlayNetwork高级音乐主管斯宾塞·马尼奥(Spencer Manio)说。"您将听到的音乐包括20世纪40年代的蓝调,到20世纪90年代的车库摇滚,再到新生代艺术家的音乐,但每一首音乐都经过特别挑选,以期在Levi's和其热衷者之间创建一种情感连接。






我曾听有些顾客说他们不愿离开店铺,因为想听听下一首播放什么歌曲,"Levi's全球品牌创意高级主管查德·欣森(Chad Hinson)说。Levi's全球品牌环境团队和PlayNetwork共同创建的音乐方案能够满足人们领略新潮音乐和回味经典金曲的双重需求。



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